Join Marina Fashion as our Senior Digital Performance Specialist to drive e-commerce sales and optimize paid advertising campaigns across multiple platforms. You'll focus on maximizing ROI and improving campaign performance.
Job snapshot
- Company: Marina Fashion
- Location: Jeddah, Saudi Arabia
Key responsibilities
- Manage and optimize paid campaigns on Meta, TikTok, Snapchat, X, Google Ads, and Google Display Network
- Develop and manage advertising budgets based on campaign performance and business objectives
- Focus on conversion-driven campaigns to increase online sales and improve customer acquisition
- Prepare and monitor media plans for quarterly, monthly, weekly, and daily performance
- Plan and execute campaigns around key Saudi retail seasons
- Manage Store Visits campaigns to support physical store traffic and assess digital advertising impact on branch sales
- Set up and maintain tracking systems like Google Tag Manager, Google Analytics 4, and platform pixels
- Monitor and report on key performance indicators, and provide actionable recommendations
Requirements
- Proven experience managing performance marketing campaigns and budgets
- Strong understanding of e-commerce marketing and conversion optimization
- Hands-on experience with Meta Ads, TikTok Ads, Snapchat Ads, Google Ads, and tracking tools
- Experience with Magento or other e-commerce platforms
- Familiarity with the Saudi or GCC market, preferably in fashion or retail
- Proficiency in Arabic and English
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