Product Manager, Enabling Technologies, MEA - Stryker - Dubai
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Our total rewards package offering includes bonuses, healthcare, insurance benefits, retirement programs, wellness programs, as well as service and performance awards – not to mention various social and recreational activities, all of which are location specific.

Additional role-specific areas of responsibilities may be added as deemed necessary by the local hiring manager.

Competitive Insights

  • Assesses the impact of competitive dynamics and points of parity / points of difference through competitive analysis.
  • Researches features, uses and competitive quality of a specific product.
  • Utilizes specific approaches and tools for gathering and collating competitive information
  • Maintains networks of people and resources for obtaining competitive information.
  • Adheres to organizational protocols, practices and procedures for gathering competitive information

Customer Insights

  • Understands the needs of the primary and secondary customers. and how to articulate the value proposition to the specific audience.
  • Works with inputs from KOL network.
  • Explains different product features to different customers as appropriate to their needs.
  • Understands what current and potential customers need to drive value in the portfolio.

Customer Centric Development

  • Surfaces new or unexpressed customer needs.
  • Focuses product and service features and functions on the customer’s critical success factors.
  • Develops consistent processes for maintaining customer engagement.
  • Escalates systemic problems that could affect customer satisfaction.

Developing the Strategy and Marketing Plan

  • Understands the linkages between all components of the Big Picture framework; relates upstream decisions to executional decisions.
  • Collaborates in developing key strategy documents: strategic plan, annual marketing plan, product launch plans, etc.
  • Translates the marketing plan to specific marketing activities to carry out the plan.
  • Supports the creation of key documents: business reviews, marketing strategies, proposals and recommendations.


  • Accurately forecasts resource needs.
  • Applies established organizational practices in budgeting.
  • Participates in the budgeting process cycle, necessary inputs and reporting requirements.
  • Supplies supporting information and justification for major line items.
  • Explains variances in budget reports of planned vs. actual expenses.
  • Supports the creation of Project Charters, CERs, and Business Case Financial Models as applicable.

Value Prop Segmentation

  • Performs needs-based segmentation (i.e., behavioral, attitudinal, and aspirations).
  • Identifies and measures customer variable importance and perception.
  • Uses Main and Dynamic Variable concepts to explain competitive dynamics in the category.
  • Generates segmentation variables from customer insights.
  • Uses customer insight research to validate importance and perception for each of the attitudinal segmentation variables.

Value Prop Targeting & Positioning

  • Leads the value proposition development work including the following components: customer beliefs and behaviors, main and dynamic variables and reasons to believe brand value.
  • Can succinctly describe desired customer beliefs and behaviors required to meet the Brand’s (product or portfolio) goals in the planning period.
  • Writes target audience descriptions that reveal customer insights for the major customer stakeholders involved with the brand.
  • Prioritizes evidence (clinical, use and economic) and other proof (KOL, user and patient testimonials) useful to demonstrate customer value arising from the value proposition.
  • Uses the target audience description collaboratively with the commercial team to prioritize potential customers.
  • Can develop a Five Box Positioning statement that guides and informs marketing tactics.
  • Able to develop basic marketing positioning based on internal and external situation analysis to communicate a value proposition.

Brand Stewardship

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