Performance Marketing Expert at Al Futtaim Group – Dubai

Summary:
The Performance Marketing Specialist role focuses on managing and optimizing multi-brand marketing campaigns with an emphasis on data-driven decisions and efficiency. The ideal candidate will possess strong analytical skills and paid media platform expertise, balancing hands-on management with strategic planning to enhance campaign execution and reporting accuracy.

Data and Details:

• Role Overview: Responsible for optimizing performance marketing campaigns across various platforms (Google, Meta, TikTok, Affiliates) while driving high ROI and revenue growth.
• Key Responsibilities:
  1. Campaign & Account Management:
     • Oversee account health, optimization, and quality control.
     • Execute bid strategies, targeting, creative testing, and budget pacing.
     • Conduct brand-level campaign analyses for growth opportunities.
     • Maintain feed optimizations.
  2. Planning & Strategy:
     • Collaborate with brand marketing teams on media plans.
     • Review and approve media plans for revenue and ROAS alignment.
     • Develop strategies for new account launches and market expansions.
     • Lead performance analyses for strategic insights.
  3. Collaboration & Stakeholder Management:
     • Conduct weekly/monthly meetings with agencies and stakeholders.
     • Align with brand teams on campaigns and promotions.
     • Coordinate with cross-functional teams on projects and updates.
  4. Reporting & Analysis:
     • Share weekly performance reports with actionable insights.
     • Analyze campaign performance to recommend improvements.
     • Provide monthly comprehensive performance reports.
     • Update financial alignment tools such as cost trackers.
  5. Process Improvement:
     • Standardize workflows for campaign execution and reporting.
     • Ensure adherence to best practices for campaign structure and tracking.

Application Process:
To apply for the Performance Marketing Specialist position, follow these steps:

1. Visit the application link provided.
2. Complete the online application form with your personal and professional details.
3. Upload your resume and any supporting documents.
4. Submit your application.

Apply Link:
Apply Here