Manager Digital Partner Commerce GCC – adidas – Dubai

Purpose & Overall Relevance for the Organization:
The vast majority of consumer journeys start online – they like to browse, research and compare products, even if they intend to buy in-store. The way consumers shop is reshaping the marketplace. As a result, many of our wholesale accounts (partners) are going through their own digital transformations. They are investing in how they reach the consumer online, whilst a new breed of accounts in the form of pure players and eMarketplaces have emerged in our digital ecosystem with new business models to service and sell to our consumers. At adidas, we are redefining our digital presence in a way that will push the future of digital and create premium experiences across all our consumer touchpoints to drive brand desirability, engagement and sales for our brands. The Digital Partner Commerce (DPC) team is driving this evolution in digital wholesale and through new business models across our worldwide organization.

As Manager DPC you will be responsible to drive profitable and sustainable market share growth through Digital Partner Channels as well as developing programs that will drive key sales levers. You will work in an agile, fast-paced, global organization and in close collaboration with local DPC partners.

The purpose of this role is to accelerate digital sales growth with selected strategic partners by providing the expertise and capabilities for “how to win” online by working with local Digital Partners and account teams to develop and implement initiatives and sales strategies to improve online performance of adidas products by e. g. improving visibility or conversion.

Key Responsibilities:
To execute marketplace mapping and control and manage the GCC Digital Ecosystem. Make recommendations to the Senior Manager DPC on commercial opportunities with new partners and new regions on factual analysis, trends and needs while monitoring and reporting on Digital Partners, Wholesale. com and competitors’ activities and propose/initiate/take actions

To support Senior Manager DPC in setting budgets & forecasts for digital partners, devise joint business plans, and develop account strategies for achieving brand objectives

To formulate trade investments (TI) and discuss accordingly with digital partner accounts; and frequent tracking of performance against different TI buckets

Identify possible areas to improve sales of adidas products on our digital partner accounts’ websites, social channels and apps and develop initiatives to capture those opportunities; initiatives might include but are not limited to the areas of brand and product launch visibility, product findability, optimal ranging and conversion

Pilot new initiatives together with our local Digital and partners and manage all other stakeholders involved, taking ownership for successful pilot implementation

Collaborate with DPC Analytics – Performance Testing to define KPIs for successful proof-of-concept and measure uplift

Work closely with global & market DPC Partner and Business Development team to screen recent Digital Wholesale innovations and trends for implementation feasibility and impact, piloting the most promising

Build a strong internal and external network including key players inside and outside of the industry to further advance adidas digital commerce knowledge and roadmap

Knowledge, Skills and Abilities


Strong industry knowledge, eCom, e-Marketplace, Pureplayers with strong cross functional experience across digital marketing and sales

Very good project management skills, ability to understand and implement strategy, including the ability to lead diverse teams of technical and non-technical roles and several projects simultaneously

In depth understanding of local markets’ consumers, accounts, economic environment, and commercial needs

Very good communication skills, comfortable presenting complex topics to senior stakeholders and convincing them to follow path of action

Innovative mindset, encouraging change, taking personal ownership and can-do attitude

Fluent English, both verbally and written

Key Relationships:
Global & Market DPC

Account Management Teams

Sales Development

Brand Activation

Sales Finance

Business units

Diverse set of other roles and functions based on project needs


Net Sales

Standard Margin


OB Conversion


Range Efficiency

Sell out

Requisite Education and Experience / Minimum Qualifications:
University Degree subject or relevant to industry experience

4+ years of professional experience, with extensive experience in E-Commerce field (e.g. Pure players, eMarketplaces, Digital merchandising, Digital consumer experience and/or Digital Marketing)

Knowledge of local and global E-Commerce landscape

Proven sales experience ideally within the sport / retail sector

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