Manager Digital Partner Commerce GCC – adidas – Dubai
Purpose & Overall Relevance for the Organization:
The vast majority of consumer journeys start online – they like to browse, research and compare products, even if they intend to buy in-store. The way consumers shop is reshaping the marketplace. As a result, many of our wholesale accounts (partners) are going through their own digital transformations. They are investing in how they reach the consumer online, whilst a new breed of accounts in the form of pure players and eMarketplaces have emerged in our digital ecosystem with new business models to service and sell to our consumers. At adidas, we are redefining our digital presence in a way that will push the future of digital and create premium experiences across all our consumer touchpoints to drive brand desirability, engagement and sales for our brands. The Digital Partner Commerce (DPC) team is driving this evolution in digital wholesale and through new business models across our worldwide organization.
As Manager DPC you will be responsible to drive profitable and sustainable market share growth through Digital Partner Channels as well as developing programs that will drive key sales levers. You will work in an agile, fast-paced, global organization and in close collaboration with local DPC partners.
The purpose of this role is to accelerate digital sales growth with selected strategic partners by providing the expertise and capabilities for “how to win” online by working with local Digital Partners and account teams to develop and implement initiatives and sales strategies to improve online performance of adidas products by e. g. improving visibility or conversion.
Key Responsibilities:
To execute marketplace mapping and control and manage the GCC Digital Ecosystem. Make recommendations to the Senior Manager DPC on commercial opportunities with new partners and new regions on factual analysis, trends and needs while monitoring and reporting on Digital Partners, Wholesale. com and competitors’ activities and propose/initiate/take actions
To support Senior Manager DPC in setting budgets & forecasts for digital partners, devise joint business plans, and develop account strategies for achieving brand objectives
To formulate trade investments (TI) and discuss accordingly with digital partner accounts; and frequent tracking of performance against different TI buckets
Identify possible areas to improve sales of adidas products on our digital partner accounts’ websites, social channels and apps and develop initiatives to capture those opportunities; initiatives might include but are not limited to the areas of brand and product launch visibility, product findability, optimal ranging and conversion
Pilot new initiatives together with our local Digital and Wholesale.com partners and manage all other stakeholders involved, taking ownership for successful pilot implementation
Collaborate with DPC Analytics – Performance Testing to define KPIs for successful proof-of-concept and measure uplift
Work closely with global & market DPC Partner and Business Development team to screen recent Digital Wholesale innovations and trends for implementation feasibility and impact, piloting the most promising
Build a strong internal and external network including key players inside and outside of the industry to further advance adidas digital commerce knowledge and roadmap
Knowledge, Skills and Abilities
:
Strong industry knowledge, eCom, e-Marketplace, Pureplayers with strong cross functional experience across digital marketing and sales
Very good project management skills, ability to understand and implement strategy, including the ability to lead diverse teams of technical and non-technical roles and several projects simultaneously
In depth understanding of local markets’ consumers, accounts, economic environment, and commercial needs
Very good communication skills, comfortable presenting complex topics to senior stakeholders and convincing them to follow path of action
Innovative mindset, encouraging change, taking personal ownership and can-do attitude
Fluent English, both verbally and written
Key Relationships:
Global & Market DPC
Account Management Teams
Sales Development
Brand Activation
Sales Finance
Business units
Diverse set of other roles and functions based on project needs
KPI’s
Net Sales
Standard Margin
Profitability
OB Conversion
SWB & MWB
Range Efficiency
Sell out
Requisite Education and Experience / Minimum Qualifications:
University Degree subject or relevant to industry experience
4+ years of professional experience, with extensive experience in E-Commerce field (e.g. Pure players, eMarketplaces, Digital merchandising, Digital consumer experience and/or Digital Marketing)
Knowledge of local and global E-Commerce landscape
Proven sales experience ideally within the sport / retail sector