Summary
The article outlines a job opportunity for a Senior Marketing Specialist focused on partnership development, marketing strategy, demand generation events, product enhancement, and performance analysis. The role requires a bachelor’s degree and a minimum of four years of relevant experience, emphasizing strong communication, project management, and analytical skills.
Data and Details
Responsibilities:
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Partnership Development:
- Identify and cultivate retail and strategic partnerships that align with organizational goals.
- Conduct market research to identify potential partners for retail network expansion and FedEx service offerings to small and medium businesses.
- Develop and maintain relationships with key stakeholders in partner organizations.
- Negotiate partnership agreements and terms.
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Marketing Strategy:
- Create and implement marketing strategies to support revenue growth through new business acquisition.
- Develop marketing collateral such as presentations, case studies, and promotional materials.
- Coordinate marketing campaigns to enhance awareness and engagement.
- Measure and analyze the effectiveness of marketing initiatives for optimization.
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Demand Generation Events:
- Plan and execute events targeting small and medium businesses.
- Identify market segments, industry clusters, and geographical areas for targeting.
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Product and Value Proposition Enhancements:
- Identify gaps in customer experience, products, and value propositions compared to competitors.
- Collaborate with cross-functional teams to address these gaps impacting growth.
- Reporting and Analysis:
- Track and analyze key performance indicators (KPIs) related to partnership success.
- Prepare regular reports on partnership activities and results.
- Provide insights and recommendations for revenue growth and new customer acquisition.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field.
- 4+ years of experience in marketing, partnerships, and alliances.
- Strong understanding of marketing principles and strategies.
- Excellent communication and interpersonal skills.
- Ability to build and maintain strong relationships.
- Strong project management and organizational skills.
- Logistics and transportation experience is a plus.
Skills:
- Proficiency in Excel and PowerPoint.
- Creative thinking and problem-solving abilities.
- Capability to work independently and collaboratively.
- Strong negotiation and persuasion skills.
- Attention to detail and accuracy.
- Adaptability to changing priorities and environments.
Application Process
To apply for the position of Senior Marketing Specialist, candidates should follow these steps:
- Visit the job listing on Bayt.
- Ensure that your resume is updated with relevant experience and skills.
- Submit your application through the provided link.
Apply Link: Apply Here
