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Head of Marketing – Blue | Al Futtaim Group

  • Dubai
  • Posted 3 hours ago
  • Marketing

Lead marketing strategies to enhance Blue's brand, drive KPIs, and establish it as a market leader. Oversee campaigns, ensure customer experience excellence, and foster team development.

Job snapshot

  • Company: Al Futtaim Group
  • Location: Dubai, UAE

Key responsibilities

  • Develop integrated regional marketing strategy & implementation roadmap
  • Drive brand awareness, consideration, and relevance
  • Monitor consumer behaviors, market trends, and competitor activities
  • Manage and coordinate external agency partners
  • Lead consumer communications across integrated channels
  • Sustain performance measurement framework for growth
  • Ensure campaigns integrate local insights across countries
  • Support delivery of exemplary customer experience
  • Develop and lead a lean, effective marketing team

Requirements

  • Proven experience in marketing leadership roles
  • Strong strategic planning and analytical skills
  • Excellent leadership and team management skills
  • Familiarity with UAE market and consumer behaviors
  • Bachelor's degree in Marketing, Business, or related field

What is offered

  • Competitive salary package
  • Performance-based bonuses
  • Health insurance and retirement plans
  • Professional development opportunities
  • Dynamic work environment in a multinational company

How to apply

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